About us

glädja (Swedish):  delight, rejoice, be glad or feel happy

It’s our vision to create a world where beauty and healthiness go hand in hand, where people can be comfortable in their own skin and know that Glädja’s products are of the purest quality. We are a company that first and foremost considers the health, well-being and happiness of our community. We are continually moving forward, exploring new ways of bringing useful and meaningful products to people, while relying on, and drawing from the rich history that makes our company and our products unique and sincere.

Hair Care

Glädja has one goal at heart: to provide all natural, premium hair care products which will enhance the look and feel of your hair. Our products stand out with their exceptionally intensive care formula, which is based on a highly effective combination of argan and coconut oils.

They strengthen damaged hair sustainably and give naturally silky softness and shine. The innovative care formulas in conjunction with pro-vitamin B5 fill thin and brittle spots, seal them and moisturize. In this manner, the hair gets back the nutrients which healthy hair needs.

Skin Care

Glädja skin care: the power of simple. Sometimes we complicate things and feel the need to dress it up, add more or make it fancy, when all along it is just perfect, as is. Skincare should not be complicated. We believe skincare should be; nurturing to the skin, easy to use, smell delicious and feel incredible... Glädja brings to you our botanical based skincare line. Gentle, uncomplicated and extremely effective. Our cleanser gently cleanses. Our moisturizers really moisturize, not too heavy, not too light.

Made with all natural botanical ingredients such as almond oil, aloe vera, avocado oil, chamomile extract, cucumber extract, grape seed extract, jojoba oil, Japanese green tea and shea butter.


Glädja never misses a single trend, must-have or detail. The range is extremely convincing: a large choice of colors with trendy as well as classic shades for diverse looks. Products with high-quality ingredients, luxurious textures and innovative formulas. An ideal price-performance-ratio to ensure a pure love of shopping. Twice a year, 25% of the Glädja! range is updated so that there is always something new to discover. Beyond that, the current looks of the catwalk shows provide the inspiration for our make-up collections and are re-interpreted with the beauty products by Glädja!

Trend awareness

Our unique innovation and trend competence is founded on our own trend scout team that travels around the top fashion cities of the world to be inspired by the latest looks and lifestyles. This way, we always have our finger on the pulse of time and can develop products based on the hippest colors, innovative textures and high-quality packaging.

Twice a year, 25% of our products are updated so that there is always something new to discover and try out at the best possible prices – for the ultimate shopping experience!

Premium quality

The quality of our products has top priority: there is not one single product in our range that we are not convinced of. So, our providers are additionally subject to a private visit on location as well as rigorous controls to ensure they meet our high quality standards.

No to testing on animals

We do not carry out or commission any testing on animals for the manufacture of our products. This applies to the end products as well as to all ingredients. Our suppliers are also required to certify in writing that their products have been manufactured without testing on animals. 

Glädja. Be even more beautiful. Inspiring, contagious and multi-facetted.